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Getting started

How do I get started?

Subscribing takes a minute — pick the plan on the pricing page and you're in. There are no tiers or upsells; every subscriber gets the same full publication. From there, start with the SMA Monitor to see where each of the 11 sectors stands today, invested or in cash. The weekly signal table arrives every Friday, and if any sector's position changes mid-week you'll get an alert the same day.

How much of your portfolio to apply this to is a personal decision. Some readers use it as their full equity sleeve, others treat it as a smaller, defined slice. Either way, this is general market commentary and education, not personalised investment advice — worth thinking through on your own, or with your adviser, before acting on any signal.

Getting started

The mechanics of getting invested.

Once you've decided how much of your portfolio to give the system, the mechanics are simple. Split that amount equally across the 11 sectors, then, sector by sector, read the Pos line on each card in the SMA Monitor. Where it reads Invested, you buy that sector's ETF; where it reads Cash, you hold that slice in a money market fund, T-bills, or SGOV until the position turns. Enter the buys as Market-On-Open orders after the close and they fill at the next morning's open. The one thing to watch: match the Pos line, not the color badge — a yellow “In Band” card can be either invested or in cash, so the Pos line is what tells you what to do.

The two guides below walk through it step by step, with a worked example, the exact order to enter, and a flowchart. Both are hypothetical illustrations for education, not personalised investment advice.

About STR

Isn't this just a newsletter?

Not in the way you're picturing. Most things called an investment newsletter are stock tips, market predictions, or a funnel toward something more expensive. STR is a rules-based trend report: it follows the 11 major S&P 500 sectors and tells you when to be invested and when to step aside. No opinions, no guesswork.

Methodology

Why do we use the 1% band in our signal?

The signal doesn't flip the moment a sector's price crosses its 200-day moving average — it has to clear that line by more than 1% in either direction before the position changes. Inside that band, whatever position was already in place simply holds. A sector sitting exactly on its average is the noisiest place on the chart; without a band, it would flip in and out of cash on essentially random day-to-day wiggles, racking up extra trades that don't reflect any real change in trend. The 1% band, like the 200-day window itself, was chosen for that reason before any backtest was run on this data — not picked afterward because it happened to test well.